In The RED; music that is

This past week we spent some time in the city working on the Elisa Girlando project.

Our first meeting was a lunch meeting with Tom Carrabba of SONY. He has been a fan of ELisa's and was instrumental in bringing hitplay and RED music together. He offers us guidance and other sagely advice and Phil and I appreciate his time and effort. Most of the meeting revolved around working with RED and the things we hope to accomplish with the livingroom show.

After lunch we caught a quick cab ride down to RED music for our strategic planning meeting. We met with ALan Becker and two of his staff Billie jean and Brandy. They work the RED Internet marketing department and a lot of our meeting was devoted to promoting ELisa Girlando over the Internet and how RED can assist us with this. The other half of the meeting revolved around promoting the livingroom gig and getting folks to the show. I found this to be a very comfortable group and the ideas they have are going to be very helpful to the cause. Everyone was psyched when I told them about the FUSE on demand add for September!

Phil and I then hopped down to the livingroom to get a feel for the room before heading home.

We had a long day but it really was a lot of FUN.

This week more video adds to report???

peace, 

dave.hitplay

Another Songbird Music Video

"Another Songbird" can be seen by millions of viewers!

When we finished our first round of recordings with Elisa Girlando we backed off and gave our ears and minds a little time to decompress. Then when we went back through the songs one song jumped out at all of us "another songbird". We were concerned about leading with a ballad, but the vocal was so good we felt we had to go with it.

About that time we were approached to make a video. After discussions we felt the visuals from another songbird with Elisa would make for a great video. We went with the performance and went with "another songbird" as the video. We were more than pleased with the results.

We then had this tremendous video with this tremendous vocal and we decided to push the video ahead of our RED release; get a little pre-show buzz going if possible.

After interviewing several people I came across an old friend Andy Gesner who runs HIP video promotion. I felt very comfortable that Andy and his team would give us a great effort in getting the video out to the tertiary, secondary, and if we got lucky primary video markets. Phil and I discussed and Phil gave me the go-ahead to hire Andy.

The results from our first two weeks with another songbird is VERY Positive. We received adds throughout the county with some very big adds including:

1) FUse On Demand: 18,000,000 households add for September

2) Powerplay Music TV: 17.8 million viewers

3) Sidewalks: 3.5 million viewers

4) Street Timez 190,000 viewers

5) VME media 5,000,000 viewers

6) Screenplay 25,000 retailers nationwide

7) multiple Internet sites including :billboard/tvguide/allmusic video, 9:30 club, singinfool and many others!!!

We have a great song, we have a great vocal, we have an awesome video and programmers are seeing it. Wait until they see Elsia live it will blow their collective socks off.

Live SHows:

1. Point Pleasant Thur July 30'th Jenkins on the boardwalk-huge

2. The Living Room: Our RED music showcase all should come to this one! Thur 8/6 @ 7PM sharp!!!

3. Sparta Dykstra Park acoustic set Elisa alone Fri 8/14

4. Maxwell's Hoboken NJ Fri 8/21

5. Krough's Open Mike every Thursday we are not performing 10pm

Kicking into High Gear

peace,

dave.hitplay

ps check out Elisa on Twitter : elisagirlando

Microblog

A lot to report on the another songbird video tomorrow

Dave Bollard
Http://hitplayllc.blogspot.com

Whats the word this week at Hitplay

As soon as Elisa Girlando finished her third song at Kroughs open mike last Thursday she was approached by the talent agent wanting her to play the club. By the end of the first 30 seconds she had the place under her spell. Codos to Dave Bollard for his jembe support.

SONY/RED showcase is Thursday august 6'th 7pm sharp at the livingroom. Nice story on Elisa in the living room artist page

Elisa will be performing on her own without the famed "out of truth" august 14'th in Sparta NJ at Dykstra park 7:15 sharp

Elisa and out of truth are slated to open the HIP video promo night at Maxwells Friday august 21st, should be a rocking night don't forget your earplugs!

Hitplay is debating whether to place one additional song on the rise-up CD for hard release. The song "again and again" is so powerful that hitplay president Phil Garland is seriously thinking of making the addition.

peace

dave.hitplay

killing em at Kroughs

Just finished an open mike show at Kroughs in Sparta NJ. Went down to the club to meet Elisa Girlando and her pals so she could work on some piano vocal things. Also meeting Mike who was working with HIP video promotion. They wanted CD's to give to PD's so Elisa signed 60 of them for the team.

Anyway I'm listening to one after another come and go and I start to realize Elisa is going to slay this crowd. Then I think I should have some fun and go up there with her, so I drive home pick up my Jembe and get back in time to play the spot.

30 seconds into this thing the mood at the club changes people go from indifference to awe. I mean awe. Elisa killed this place people were screaming. When she was done the booking agent came up and said she needs to play there asap. I've been playing for years and very few times in life do yo get that feeling where you are certain you are destined to be a winner. With Elisa tonight I had no doubt. She will be a major talent within the next two -three years. What a great feeling that is.

peace,

dave.hitplay

Summer Heating up at HitPlay

We have a lot of stuff happening this month at HitPlay.

First up the Elisa Girlando "another songbird" video campaign is kicking off! Kudos to Andy Gesner and HIP video for being so passionate about the project. With that enthusiasm it cant miss. The video is going for adds across the country starting tomorrow!

Next up the band is rehearsing for our live support of Elisa. We have three shows lined up:

1. Friday July 10th 7pm at Dykstra Park Sparta NJ with Daniella Cotton

2. Tuesday August 4'th 7pm at The Living Room NYC. This is our SONY/RED showcase-very important

3. Friday August 21'st Maxwells Hoboken NJ. This show is a showcase for HIP Video with some live clips being shot and interviews etc. 10pm.

More to come,

dave.hitplay