Basehits not homeruns a strategy for making a music career

Many times when trying to "make it" we go for the home run. The song that commercial radio will play, the press release that the voice will write about, etc. With this strategy your probably doomed to fail. The reality is most of the time when we swing for the fences we walk back to the dugout. If you should get lucky and hit a home-run is it a sustainable thing or will it be another "one hit wonder"? 

At hit play we hit a home-run when our first release "woman" caught the ear of some folks at SONY/BMG and ultimately RED, but that does not make a career. What makes a career are base-hits. Small definable improvements to your career that build on the steps before.

Our strategy for building E-Girl is not home run ball its singles. First we began to build Elisa's Core Internet platform. Twenty or so pages on the web that are frequented by music fans. Once these sites are operational we began to add content. First a couple songs, then a biography, then a few photos. We did not need to have it all at once because we wanted people to check back and see more: one hit at a time.

As the core platform took shape we began to "work" a single site. We choose my-space.On my-space we began to go out to music group pages and invite people to have a listen to E-Girl. It starts slow one hit at a time but after awhile (3 month for us) we had a steady flow of people checking out E-Girl on her my-space site. As E-Girls my-space page began to grow we began to cultivate friendships on the site. Elisa would answer every fan that joined the site and send out blogs about her career at regular intervals.

With the my-space page building a fan base we then began to work a second page. The reverb nation page. With a targeted bulletin on my-space and a targeted email from E-Girls fan email list, we had a simple request. The request was go to reverb nation site, sign up as a fan, and listen to some tunes: another base hit. This was an easy task and a lot of people did it.

Enough people went to the site to place E-Girl onto the Blues Chart. At reverb nation she moved from 389 to 99. And then something interesting began to happen when she hit the chart people from reverb nation that were interested in blues music started to click onto E-Girls page. One hit at a time she moved into the 80's on the chart and as of this morning she's coming in at 75!

Its not number one but its climbing (12 spots in 24 hours) no home run just hit after hit and after we seeded the field its doing it on its own: that's because the content is good. 

So now with E-Girl moving up the reverb nation charts we can move onto another site and try to hit a few more singles. This is not glamorous but I cant wait until next week when I email RED and tell them E-Girl is making a move prior to the digital album release. That's the stuff that doubles (and RED resources devoted to Hit Play) are made of!

peace, 

dave.hiyplay