21,000 Hits

Hi Folks, Dave from HitPlay here happy to inform you that Elisa Girlando surpassed 21,000 myspace hits today. All this before we have released her debut CD "rise up". We are also moving closer to picking a promotion company to co-promote the Elisa Girlando video "another songbird". HIP video promotion. Life is funny, turns out their president Andy Gessner is a fellow I've known for close to 25 years. He played with the band Spiral Jetty back in the day. Many a show I played with that band.

Things are getting hectic; and that's good.

peace, 

dave.hitplay

HIP video promotion looks good

Spent the day interviewing and talking with potential promotion companies for the Elisa Girlando CD. I think I'm liking HIP video promotion and the musebox. Will be meeting with them in the future to begin a marketing plan to work in conjunction with the SONY RED team.

Spent the evening rehearsing for Elisa's upcoming NYC debut. We are awaiting the date but it should be happening in June. The band is cooking and Elisa sounds terrific so don't miss that show!

Tiger Bill just sent me a slew of video snippets from the Boodles gig and they look great Ill try to get them onto the blog soon.

peace,

dave.hitplay

That Loving Feeling

What makes a band a special thing? Why are some groups of very talented players uninspiring and the next group so much more to behold? That is the magic and mystery of music is it not?

I've had the privilege over many years of playing in many bands. Some with great players who underachieved. Some with average players that made great music and inspired fans to love them.

I've been thinking a lot about this during the past week. Playing with "Out Of Truth" has been a great honor. A rare mix of great players who when they get together make awesome music "the magic factor". But what keeps a group together is respect and a feeling of familia. Like the crazy family that if you say anything bad they all gang up on you: that's how a band needs to be respect for each other and the music.

Tonight I'm going to bed loving the music and respecting the players and unable to wait to play the music for the people. That is a comforting place to be.

peace,

dave.hitplay

Another Great Show

Well it was quite a night at the  Mohawk house. After some serious technical sound problems delayed the start of the show by over an hour thing s settled in nicely. Props to Screaming Colour for opening the show and cutting their set short to get Elisa on stage by 10pm.

What followed was a 2 hour master concert by Elisa and Out Of Truth. The show rocked and as we left around 2AM I could feel the great vibe still lingering in the air. 

Next week we pick a publisher for Elisa and HitPlay records.

dave.hitplay

Man this is a lot of work

A GamePlan for the Elisa Girlando Project :updated MAY 09

 

1)   CD : completed and mastered.

a.    Tittle? Y/N “rise-up”          actoion:

b.    Graphics: new photo? Y/N action:

c.     Art work: disc makers? Or private artist?

d.    Liner Notes: Elisa with edit by Phil

e.     First run 1000 copies for promotion 1000 for sale?

2)   Live:

a.    NYC: Have RED/SONY book city showcase have in house marketing staff work the party

b.    Tour: Currently looking at 12-14 dates Conn/NY/NJ/Pa/Del

                                                     i.     Continue to work with agency to get this coordinated

 

3)   Promotion:

a.    HitPlay PR: finish RED release send to PR web

b.    Do monthly PR web release

c.     NJ Girl does good interest article: get to all NJ papers this week

d.    Coordinate promo release on E-Girl with RED (next meeting)

e.     Radio: 8 week initial campaign for industry awareness. Need RED input here

                                                     i.     College

                                                       ii.     AAA

                                                         iii.     Adult AC

4)   Internet:

a.    What will RED be doing need to hammer down next meeting with contact people and responsibilities

b.    Blogs/websites/socialmedia/streetteams/design what cant get from RED need to purchase

c.     How can Hitplay Mike coordinate this with RED

 

5)   Publisist: what is the best timing before during or after CD release.

a.    If before need recommendations from RED and start the process now

6) Alternative Branding: per RED we cant do this

 

 

 

CD COMPLETE !

The debut Elisa Girlando CD is finished and will be delivered to RED music tomorrow. The CD contains 10 tracks. We anticipate a digital release in approximately four weeks and a hard copy release four weeks after that. Now comes the real work marketing and playing live. Should be Fun!

DAVE.HITPLAY