Man this is a lot of work

A GamePlan for the Elisa Girlando Project :updated MAY 09

 

1)   CD : completed and mastered.

a.    Tittle? Y/N “rise-up”          actoion:

b.    Graphics: new photo? Y/N action:

c.     Art work: disc makers? Or private artist?

d.    Liner Notes: Elisa with edit by Phil

e.     First run 1000 copies for promotion 1000 for sale?

2)   Live:

a.    NYC: Have RED/SONY book city showcase have in house marketing staff work the party

b.    Tour: Currently looking at 12-14 dates Conn/NY/NJ/Pa/Del

                                                     i.     Continue to work with agency to get this coordinated

 

3)   Promotion:

a.    HitPlay PR: finish RED release send to PR web

b.    Do monthly PR web release

c.     NJ Girl does good interest article: get to all NJ papers this week

d.    Coordinate promo release on E-Girl with RED (next meeting)

e.     Radio: 8 week initial campaign for industry awareness. Need RED input here

                                                     i.     College

                                                       ii.     AAA

                                                         iii.     Adult AC

4)   Internet:

a.    What will RED be doing need to hammer down next meeting with contact people and responsibilities

b.    Blogs/websites/socialmedia/streetteams/design what cant get from RED need to purchase

c.     How can Hitplay Mike coordinate this with RED

 

5)   Publisist: what is the best timing before during or after CD release.

a.    If before need recommendations from RED and start the process now

6) Alternative Branding: per RED we cant do this