1. RED has great reputation
2. Long term deal allows time to develop our acts
3. Has the support of management at SONY
4. We own the content
5. Great resources at our fingertips
6. Going to NYC for meetings
7. Having a SONY affiliated label
8. People want to get involved
9. We call the shots
10. We can take our time and develop a career for Elisa Girlando
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