we are who we are,and who we are is hitplay and thats cool

We at hitplay love music. We are in a position to take the music we love and bring to the world via or relationship with RED music and their relationship with SONY/BMG. Not a bad place to be here at hitplay.

But whats the point? why would major label people (who we love) give us the opportunity to develop artisit's like ELisa Girlando? Well thats the interesting thing.

I think I know why, do you?

The answer came to me while I was perusing a billboard magazine the other day.

While looking at that magazine I had an epiphany. Yes I said an epiphany. I noticed that many of the top selling albums where from bands that I listened to years ago (pink floyd, led zepplin etc) SSooo why does our deal relate to "the dark side of the moon" record??

Well great artists and great bands often need time to develop Page needed the Yardbirds and Pink Floyd needed many records (and many bong hits) to get to dark side of the moon. Its like a major leaguer: you don't hit 320 with 45 home runs out of high school. Even with a daily dose of testosterone, it takes time to develop.

And that's why HitPlay is SO important to the big label. We will give artist's with great talent like Elisa Girlando the ability to develop. There will be no pressure that if we don't sell 850,000 units of the upcoming CD that we will be forced by corporate ($$$) pressure to try a different act. No we know Elisa is a star and we know we need to develop her audience and her career. That's the importance of hitplay to the mother label. Without us they continue to drift from act to act until they find one that hits or move on.

We are making careers here and that's why RED and ultimately SONY wants?needs? us to succeed. As our artists grow the revenue stream to the mother label grows while we use our money time and effort to develop the acts we love and know will succeed.

And that's my opinion, tell me what you think.

Dave.HitPlay